“Metaverse The Technology Of Future” is the new trending word in the technological and digital landscape, ever since Facebook renamed the parent company, Meta, in 2021. Since then there have been numerous opinions on what the metaverse will be like, its implementations, implications, and the way it will change how people will interact with the world.
Today, we will find out how this new technology will change how we will interact with the world around us.
Every time a new technology arrives, it takes time for people to adapt to it because any new thing requires a behavioral change. It changes the functioning of a system and as the adopters are used to it, it becomes widespread and new normal in society. In the case of the metaverse, the ground has been prepared by Virtual reality platforms that enable people to interact, collaborate and work from remote locations. The pandemic did bring in a lot of economical and emotional loss for humans but it came with an opportunity to experience the world in a new way. Initially, after a slump in the business organizations started adopting to remote working culture, and with came new VR meeting platforms like Zoom, Google Meet, and more. These platforms were welcomed by people and businesses as they helped them continue their operations and set the economic wheel back in motion.
But how is Metaverse different from these VR Platforms?
Metaverse is a seamless integration of two technologies namely, augmented reality (AR) and virtual reality (VR) that manifests the real physical world around us into an immersive 3D virtual world. What makes it different from VR meeting platforms is its ability to give users the freedom to interact within an immersive world through their 3D avatars somewhat like a video game. To put it simply, the metaverse is an immersive 3D virtual world that mimics the real world using VR, AR, some elements of blockchain technology.
How it will change our interaction with the real world?
With the advent of the internet, the way we used to find answers using textbooks and guides changed. We started using Google, Bing, and other search engines to find our answers. The way we used to interact with information and its exchange took a paradigm shift. Similarly, with the metaverse’s wide implications in every field, our interaction with the physical world will change.
Let’s look at some ways how our interaction with the world concerning different areas will change:
Education
Education involves a lot of information exchange in various formats. Visuals, texts, audio and more. It is also important that the flow of information from the guide to a learner is such that it is seamless, interactive, and engaging. While traditional teaching and training methods focus more on just the flow of information, integrating metaverse in education with the current methods will bring interactiveness and engagement to the system. A learner can now explain the working of a complex component to an engineering student through a 3D model, sitting miles away. An organization can now conduct training sessions for its remote workforce without incurring huge training costs.
Marketing and Advertising
One of the early adopters of the metaverse was the marketing and advertising industry. Marketing agencies are excited about the metaverse as it gives them a blank canvas to paint their creativity and an opportunity to showcase their abilities.There are numerous examples of brands leading by example. Samsung launched its NYC flagship store in the metaverse, Nike and Roblox partnered to open a new metaverse store, Nikeland.
While the concept is still new it will surely engage the new-age audience as they are already excited about the concept. It will also bring in additional features such as an immersive product display and try before you buy to engage the audience. The way we have been buying and shopping will completely change as more brands start launching their metaverse stores. It will not only bring convenience for the users but also help brands save huge costs they incur on setting up brick and mortar stores and product demos.
Travel and Leisure
One very unique attribute that metaverse has is uniform and non-discriminatory access to all the users. It provides equal opportunity to people regardless of age, sex, colour, creed and most importantly physical abilities.
A person limited to his/ her physical capacity in the real world is not bound by the same in the metaverse. Metaverse allows him/ her to experience the world similarly to a normal functioning human. With the metaverse, people will now be able to experience travel destinations and tourist hotspots from their homes. It will be a new and completely life-altering experience for people with disabilities and those who can not travel due to other problems.
Work-culture
After an initial slow down due to pandemic and lockdown businesses adopted the new style of working- remote work. It took a while for the businesses and employees to adapt to the new form of work but it became a great success. Virtual reality platforms that enable formal and casual meet-ups proliferated the tech market and helped a lot to overcome modern-day work challenges.
Newer platforms based on metaverse have taken it to another level. One such example is NextMeet CORE. This SaaS-based application enables users to interact in an immersive 3D virtual world. It has multiple environments and gives the liberty to customize 3D avatars.
Metaverse brings the engagement that is otherwise missing in normal web-based meeting applications that creates monotony for the user.
Conclusion
The metaverse is still in its nascent stage, evolving every other day. We are in a very early phase to comment on how exactly our interaction with the real world will change but it will change for sure. As technology makes its way into different aspects of our lives and more we are open to acknowledging the fact that it will certainly become a part of our daily interactions, we will continue to harness its true potential for the advancement of humankind, like every other technology is supposed to be.
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